Privacy Policy — RealHomes.ph

Effective Date: February 05, 2026
Last Updated: February 06, 2026

RealHomes.ph (“RealHomes,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data in accordance with the Philippines Data Privacy Act of 2012 (RA 10173), its Implementing Rules and Regulations, and relevant issuances of the National Privacy Commission (NPC).

1) Who We Are

RealHomes.ph (“RealHomes,” “we,” “us,” or “our”) operates the website https://www.realhomes.ph and provides a platform that enables users to inquire about properties and enables real estate professionals (such as developers, brokers/brokerages, and agents) to maintain accounts and access subscription-based services (and future leads).

For purposes of the Philippine Data Privacy Act of 2012 (RA 10173) and relevant NPC issuances, RealHomes is the Personal Information Controller for personal data processed through the Website and our services. This means we determine the purposes and general means of processing personal data in connection with operating and improving the platform, responding to inquiries, managing accounts/subscriptions, maintaining security, and complying with legal obligations.

Personal Information Controller: RealHolmes Property Inc.

Business Address: 804 CTP Alpha, Investment Drive, Madrigal Business Park, Brgy. Ayala Alabang, Muntinlupa

Privacy Contact: dataprivacy@realhomes.ph

2) Scope

This Policy applies to:

  • Website visitors
  • Buyers/prospective buyers who submit inquiries or requests for property information
  • Agents, brokers/brokerages, and developers who create accounts or subscribe to plan tiers
  • Users interacting with our marketing and analytics tools (where enabled)

This Policy does not cover third-party websites or services that may be linked from our Website. Their privacy practices are governed by their own policies.

3) Personal Data We Collect

A) Data you provide

Buyer inquiries

  • Name, email address, mobile number
  • Property preferences (e.g., location, budget range, property type, timeline)
  • Messages or information you submit through forms or communications
  • Inquiry context: Depending on the listing and your request, your inquiry may be received by RealHomes and/or the relevant developer, broker/brokerage, or agent responsible for the listing.

Accounts and subscriptions (agents/brokers/developers; soon buyers)

  • Account registration details (name, email, mobile number, role, and professional or business profile details you provide)
  • Subscription details (plan tier, account status, entitlement history)
  • Support communications relating to your account or subscription

Onboarding / verification (where applicable)

  • Business or professional verification information and supporting documents (only when necessary for onboarding, verification, fraud prevention, or risk management)

We do not intentionally collect sensitive personal information unless it is necessary for onboarding/verification or another lawful purpose, and we apply appropriate safeguards

B) Data collected automatically

  • Device and browser information
  • IP address, logs, timestamps, pages viewed, and referring pages
  • Cookie identifiers and similar technologies
  • Approximate location (city/region-level, derived from IP)

C) Data from partners

We may receive referral or lead details from approved partners consistent with disclosed purposes and applicable law.

4) Why We Use Your Personal Data

  • Respond to inquiries and provide requested information or services
  • Inquiry handling: To help you receive a response, we may share or route your inquiry and contact details to the relevant developer, broker/brokerage, or agent responsible for the listing or service you selected. Some inquiries may be handled by RealHomes directly.
  • Create and manage user accounts and subscriptions, including plan access and customer support
  • Conduct onboarding and verification processes where applicable (e.g., to reduce fraud and manage risk)
  • Improve Website functionality, user experience, and service quality
  • Maintain security, prevent abuse, and investigate suspicious activity
  • Measure and improve marketing effectiveness (where enabled)
  • Comply with legal obligations and respond to lawful requests

5) Legal Bases for Processing

  • Consent (e.g., certain marketing preferences and non-essential cookies, where applicable)
  • Contract / pre-contractual steps (e.g., providing requested services and managing subscriptions)
  • Legitimate interests (e.g., security, fraud prevention, service improvement), balanced against your rights
  • Legal obligation (e.g., compliance requirements and lawful requests)

Where processing is based on consent, you may withdraw your consent at any time, subject to lawful limitations.

6) Cookies, Analytics, and Similar Technologies

We use cookies and similar technologies (such as pixels and tags) to operate and secure the Website, understand how visitors use the Website, improve performance, and measure the effectiveness of marketing campaigns (where enabled).

These technologies may collect information such as device and browser details, cookie identifiers, pages visited, and approximate location (city/region-level). Where applicable, you can manage your preferences through browser settings and any cookie preference controls we may provide.

For more information, please see our Cookie Notice.

7) Sharing and Disclosure of Personal Data

We do not sell personal data.

We may share personal data as needed for the purposes in this Policy with:

  • Service providers who process data on our behalf (e.g., hosting, communications, analytics, customer support tools), subject to contractual confidentiality and security obligations
  • Listing representatives: If you inquire about a specific property or listing, we may share your inquiry details (such as your name, contact information, and inquiry message) with the relevant developer, broker/brokerage, or agent so they can respond to your request. In some cases, RealHomes may also receive and handle inquiries directly.
  • Professional advisers (e.g., legal, auditors) under confidentiality
  • Regulators or law enforcement when required by law or lawful order

8) Data Storage and Security

We use reasonable organizational, physical, and technical safeguards appropriate to the nature of the data, including access controls and security measures designed to prevent unauthorized access, alteration, disclosure, or loss.

We restrict access to authorized personnel on a need-to-know basis and require appropriate confidentiality obligations.

No method of transmission or storage is completely secure; however, we continuously improve our safeguards to protect personal data.

9) International Data Transfers

Some of our service providers may process or store data outside the Philippines. Where cross-border processing occurs, we implement reasonable safeguards (such as contractual protections and security controls) to protect personal data consistent with applicable laws.

10) Data Retention and Disposal

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, and establish, exercise, or defend legal claims. We do not retain personal data indefinitely.

Retention periods vary depending on the type of data and purpose. As general guidance:

  • Buyer inquiries / lead records: retained for a limited period after last activity to allow follow-up and service support, then deleted or anonymized, unless retained for legal claims or other lawful purposes.
  • Account and subscription data: retained while your account is active and for a limited period after closure for support, security, and dispute handling.
  • Onboarding/verification documents (where applicable): retained only as long as necessary for verification and risk management, then securely disposed of.
  • Contract/terms acceptance logs and related records: may be retained longer to address disputes, enforce agreements, and comply with legal obligations.
  • Analytics: retained primarily within analytics platforms and settings; any internal exports are retained only as long as necessary and then deleted or anonymized.

Disposal methods: When retention periods expire (and no legal hold applies), we securely delete, anonymize, or archive data with restricted access, as appropriate. If data is required for a dispute, investigation, or legal claim, we may apply a legal hold that temporarily suspends deletion until the matter is resolved.

11) Your Rights as a Data Subject

Subject to applicable law, you may exercise rights such as:

  • Right to be informed
  • Right to access
  • Right to object (including to direct marketing)
  • Right to rectification
  • Right to erasure or blocking
  • Right to data portability (where applicable)
  • Right to file a complaint with the National Privacy Commission (NPC)

To exercise your rights, contact: dataprivacy@realhomes.ph

We may request reasonable identity verification before processing requests.

12) Marketing Preferences

If you opt in to marketing communications, you may opt out at any time by using the unsubscribe link (for email) or by contacting us at privacy@realhomes.ph or dpo@realhomes.ph.

13) Children’s Privacy

RealHomes.ph is not intended for children under 18. We do not knowingly collect personal data from minors. If you believe a minor has provided personal data, contact us so we can take appropriate action.

14) Third-Party Links

Our Website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their privacy policies before providing information to them.

15) Changes to This Policy

We may update this Policy from time to time. Updates will be posted on this page with an updated “Last Updated” date. Where required, we will obtain consent for material changes.

16) Contact Us

Privacy Team

Data Protection Officer / Privacy Team
Email: dataprivacy@realhomes.ph
Address: 804 CTP Alpha, Investment Drive, Madrigal Business Park, Brgy. Ayala Alabang, Muntinlupa